Logo/Identity + Stationery Package
Nicolas Filteau is a Yukon-based event producer, professional lighting and sound technician and red seal electrician. He needed a visually-strong brand to position effectively him in the marketplace. The new logotype design uses a custom-created typeface that is inspired by electrical circuits and wiring, to give it a modern conceptual and distinctive visual feel. The brand palette uses two highly-contrasting colours, neon green and black, to create additional visual impact and represents the dynamic, energetic style of this young industry professional. An oversized emboss on the logotype was employed to make the heavyweight cover stock of the business card even more memorable and to make it really stand out from his competitors.