Quebec Food Retailer Association
Annual Golf Tournament Invitation 2014
For the 51th Annual ADA Golf Tournament, a special invitation was sent to all members of the Association of Food Retailers in Quebec. For this special event, the invitation contained a folded grass-green booklet, sealed with an official-style retro golf emblem, using a silver metallic embossed sticker. Inside, the invitation unfolded to reveal complete tournament information and the official event entry form. It opened up like a big poster. The idea was to surprise the viewer as each panel exposed the next one, with a controlled rhythm that made the experience both fun and playful.