Union Bow Ties
Logo/Identity + Packaging + Product Design
Union Bow Ties is a Montreal-based fashion accessories company that creates limited edition self-tie bow ties for men... styled with a unique funky touch. Each of their designs is made entirely by hand, to assure the highest quality finish and satisfaction. The Union logo employs a classic typestyle, which reflects the product's classy, professional image. On the lid of each black presentation box, the logo has been copper foil stamped. This is designed to grab the attention of customers and also capture the essence of the brand. The result is a sophisticated gift box. The refined brand identity also uses a classic Deer Stag chest gravure that wears a bow tie, as a secondary visual. This adds warmth and stylish masculine charm to the identity.